Generative AI and its Implications on Search

ChatGPT marks the first time in history where a large percentage of the population is knowingly interacting with artificial intelligence. AI has been embedded in our interactions for years, but now it is more overt, and this is already changing the ways in which we interact with technology. occam™ has taken a closer look at how Americans are responding to the moment.

February 11, 2023

ChatGPT has amassed more than 100 million subscribers since its November launch, and it has impressed them. occam™ examines initial reactions and reveals that the current norms for how we get information are being challenged and the youth (18-29 year olds) are the most attentive to this change.

occam data observed that overall familiarity with ChatGPT has soared in the last month (see figure 1). Interestingly, this jump coincides with Google announcing its own generative AI tool “Bard” and Microsoft presenting the integration of ChatGPT with search engine Bing.

Though Google has dominated the search engine market for years right up to the present, as figure 2 highlights, the disruption posed by generative AI raises serious questions. While, again, occam shows that awareness of the technology is limited, it also shows that those aware are, by and large, convinced of its impact. Figure 3, for example, reveals that 25% say that ChatGPT will replace Google searches on some level, and 12% say it will do so completely. A scary prospect for Google given it is ubiquitous with practically all internet searches today.

According to occam, only 22% of those familiar with ChatGPT do not trust AI-generated answers, and 50% believe that the technology will increase productivity at work or at school.

This does not necessarily mean the US population has an entirely rosy picture of ChatGPT/generative AI. Figure 5 points out that 70% are sure that AI will result in job loss, and while figure 6 shows that concern is spread out across the age spectrum, those most uneasy are unsurprisingly the younger population, with the 18-29 year olds at 95% concerned.

Source: Analysis based on occam™ proprietary AI-enhanced research platform with various data sources, including a wide range of questions asked to over 1000 respondents per day with over three years of history. Information is census-balanced and uses occam’s™ proprietary AI algorithm that ensures minimal sampling bias (<1%). Contact us for more info.

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AI Awareness

1. It's Alive, It's ALIVE

There has been a striking increase in awareness of ChatGPT/generative AI in a relatively small amount of time

Google

2. And Then, There Was Google

Google's market share can either remain flat or come down

Google

3. Everything Is True

At least 1 in 3 believe that ChatGPT will have an impact on Google searches

Will ChatGPT replace Google Search?

Generative AI

4. Foolproof and Incapable of Error

Nearly 1 in 2 people are convinced of the integrity of generative AI

Do You Trust Answers Generated by AI?

ChatGPT

5. I'm Afraid I Can Do That, Dave

More than 70% of those familiar with ChatGPT believe it will reduce the number of available jobs

Will AI Lead to Job Loss?

AI's Future

6. Childhood's End

The youngest cohort seem to be the most acutely aware of AI's potential

Will AI Lead to Job Loss by Age

AI's Future

7. The Modern Prometheus

Productivity gains with AI would be impossible to ignore

Do you Think AI Will Help at Work/School?

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