Spotify’s Successful Content Strategy (SPOT/AAPL/AMZN/SIRI/GOOGL)
- Despite increasing competition, Spotify remains the biggest music streaming service in the world.
- Spotify is thriving in 2024, recording notable YoY growth in key metrics, including total subscriptions, Monthly Active Users (MAUs), and Average Revenue Per User (ARPU).
- Occam’s tracking of content preferences shows considerable engagement with podcasts, audiobooks, and video content, indicating that users are responding meaningfully to the company’s content diversification push.
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